BALR Fashion Story

BALR is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action!