Ocean Pacific Fashionstory

It all began in 1972 when Jim Jenks decided to create clothing that met the demands for surfers in and out of the water. It was then that Ocean Pacific, which was previously a surfboard brand, became the first company to translate the West Coast culture into a lifestyle brand. Ocean Pacific quickly dominated not only the West Coast surf scene, but also the worldwide market with pieces like its famous corduroy shorts that became a wardrobe staple for surfers and non-surfers alike. The cult classics that Ocean Pacific created resonated with men and women of all ages, igniting a passion for casual-yet-unique styles that could be worn on and off the beach. The colorful, sunshine-ready clothes fused fashion, sports, music and beach culture, sparking an evolution and redefining bold, personal style.