Champion Fashion Story

Three members of the Feinbloom family came together with a vision to create a new, exciting sportwear business in Rochester, NY. The company was started in 1919 as Knickerbocker Knitting Mills

 partnered with Moe's Sport Shop to introduce collegiate sweatshirts and tees with University of Michigan Insignia. This gave birth to collegiate apparel as we know it, including the first ever hooded sweatshirt. The hoodie was designed and developed for practical reasons as a warm up or “sideline” garment for athletes to wear in-between game time or practice sessions.