New Balance Fashion story

New Balance is an inspiration from William J.Riley. This inspiration came in 1906 after watching chickens at his home background and retaining the visual moment. He always backed up the chicken reference by explaining how the chicken’s three-ponged foot achieved perfect balance. There were many ways for the original creator to give up, but he proved otherwise, especially after hiring a sales representative called Arthur Hall. Hence, the New Balance philosophy’s standpoint contributed to its lasting impact.

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