Catwalk shows are notable for many reasons: the incredible collections they showcase, the models that walk down the runway and the famous faces peering at the clothes from the front row. But Gucci’s next show will have an extra-special ingredient: a world-famous location.
The Italian brand’s next Cruise show will take place in the Cloisters of Westminster Abbey in early June, marking the first time any fashion house has been allowed to show there.
The Telegraph reports that the brand are delighted with the result, with creative director Alessandro Michele saying the new is ‘magical’.
‘London is always on my mind and in my memories,’ he told the newspaper. ‘I’m obsessed with British culture, past and present. To be able to show the collection inside the Cloisters in Westminster Abbey is magical.’
The esteemed Abbey has seen countless historical events take place within its walls over the last thousand years, including the wedding of the Duke and Duchess of Cambridge and the funeral of Diana, Princess of Wales – and it is the final resting place for notable historical figures such as Geoffrey Chaucer, Charles Darwin and Isaac Newton.
The result is quite the coup for Michele, who has only been at the helm of the fashion brand for two years. He has turned around the fortunes of the brand, operating both commercially and creatively to present a complete turnaround for Gucci, making it the second best-selling brand on Net-A-Porter.
In a statement, the brand said: ‘Gucci is pleased to announce that its Cruise 2017 collection will be presented in London on June 2nd. Following on from last year’s Cruise show staged in an urban environment at the DIA-Art Foundation in New York City, this June creative director Alessandro Michele has chosen one of London’s most historic and beautiful settings for his Cruise 2017 fashion show: the Cloisters at Westminster Abbey. Gucci will be the first fashion house to host a runway show in this historic location.’
We can’t wait to see this show, that’s for sure.
by: Deborah Cicurel (Marie Claire)